Cape Town Fish Market –“Sorry”
Following on from the popular 30 second brand ad for CTFM, we’ve created these cheeky 20 second ads in answer to some raised eyebrows about our claim that our competitors’ fresh fish is actually fresh...
View ArticleCape Town Fish Market –“Really Sorry”
Following on from the popular 30 second brand ad for CTFM, we’ve created these cheeky 20 second ads in answer to some raised eyebrows about our claim that our competitors’ fresh fish is actually fresh...
View ArticleCAPE TIMES – WOMEN’S DAY
In celebration of Women’s Day and the women who helped change South Africa.
View ArticleCheers to the Dreamers #1 – Soweto Outdoor Adventures
Meet Kgomotso – he’s a Big Dreamer who brought go-karting to Soweto. This is the first of a series of stories we are documenting about people who are making things happen and helping our country move...
View ArticleCHEERS TO THE DREAMERS #2 – BLACKANESE SUSHI BAR
Meet Vusi – the Big Dreamer from Maboneng who went from car guard to Sushi Bar owner. This is our second documentary-style story about real people who are making things happen and moving our country...
View ArticleCHEERS TO THE DREAMERS #3 – CAPRIVI
Meet Hlogi – the Dreamer from Thembisa who’s bringing town into the township. This is our third doccie-style story about real people who are making things happen and making a difference in our...
View ArticleCHEERS TO THE DREAMERS #4 – FURY CUSTOM BIKE SHOP
Meet Rob and Ruan, two guys who’ve turned their hobby into a dream business. They started with a passion for bikes, a garage and a few tools and today they make customized cafe racers for a growing...
View ArticleSean Bean narrates new Prudential commercial
We’re super excited about our new Prudential TV ad which launches today. The ad depicts the epic 1911 race between Robert Scott and Roald Amundsen to become the first men to reach the South Pole. It’s...
View ArticleBEHIND THE SCENES LOOK AT THE NEW PRUDENTIAL TV COMMERCIAL
A behind the scenes look at how Lowe Cape Town and Velocity Films created the epic new Prudential TV commercial.
View ArticlePRUDENTIAL – THE POWER OF CONSISTENCY
Prudential’s new radio campaign entrenches the power of consistency when it comes to wealth creation.
View ArticleBLAST FROM THE PAST – CAREER TIMES
We advertised for an amateur voice over artist in the Career Times. We then recorded this person for our Career Times radio ad to show that anyone can get a job if they read the Career Times.
View ArticleBLAST FROM THE PAST – POWERADE
Ice Rugby’ dramatises the empowering benefits of drinking Powerade sports drink.
View ArticlePRUDENTIAL – CAPE TALK INTERVIEW
Prudential CEO, Bernard Fick, straightens up a few facts for a radio caller who obviously hasn’t done his homework properly.
View ArticleMUA celebrates 25 years with some hot models
A sneak peek behind the scenes at our recent 2014 calendar shoot for MUA. With twenty-five years of delivering tailor-made insurance solutions to the high net-worth personal assets insurance market...
View ArticleA Feast of the Fast
Have a look at all 12 cars featured in the 2014 MUA calendar. With twenty-five years of delivering tailor-made insurance solutions to the high net-worth personal assets insurance market under their...
View ArticleObama gets lost in translation with the Cape Times
Have a listen to the two radio spots we produced for the Cape Times at the end of last year. Both spots try to translate the speech given by President Obama at former President Nelson Mandela’s...
View ArticleCAPE TIMES – Imagine how things could’ve turned out if we’d all been better...
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of...
View ArticleCAPE TIMES RADIO – Imagine how things could’ve turned out if we’d all been...
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of...
View ArticleHansa celebrates 20 years of freedom with a new look, designed for dreamers.
In our new Hansa TVC we wanted to celebrate the key moments in South Africa’s history through the lens of Hansa. As a brand Hansa has always been for dreamers, so to celebrate 20 years of freedom we...
View ArticleSelfies catches a Golden Bullet
This past week the Cape Times “Selfies” print campaign was awarded gold at the Young Guns awards. The Golden bullet was one of only five awarded this year. It is the second time that LOWE Cape Town...
View ArticleOur Cape Times “Better World” campaign recently won a Creative Circle Ad of...
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of...
View ArticleYou and everyone you know are invited to Jenna’s 21st!
Jenna Lowe is a 19-year-old who has invited the entire country to her 21st. It is going to be massive, and all you have to do to join her is sign up as an organ donor at www.getmeto21.com. Do it now...
View ArticleJenna Lowe on 5 FM
In case you missed it, have a listen to Jenna Lowe talking to Grant Nash live on 5FM about her 21st Birthday Party, it is quite inspirational.
View ArticleOur latest TVC for White Star
Our latest TVC for White Star dramatises how White Star is every South African’s favourite maize meal. This comes hot on the heels of White Star being voted, for the 5th year in a row, as South...
View ArticleOpen mind, open Africa
Most of us think we’ve been there done that when it comes to travelling in our own country. But the truth is, there are so many amazing new experiences to be had. All you need is an open mind and you...
View ArticleCTFM – Special not “Special” Thursdays
If you’re the kind of person who doesn’t go to restaurants at the Waterfront, because you don’t like the “vibe.” You’ll be delighted to know that the Cape Town Fish Market has just moved to a...
View ArticleCTFM – Special not “Special” Wednesdays
If you’ve always avoided the dodgy part of the Waterfront, you wouldn’t know that it’s not dodgy anymore and that the Cape Town Fish Market has moved there. It’s so spectacular that you might be...
View ArticleCTFM – SPECIAL NOT “SPECIAL” TUESDAYS
Now everyone can get lucky at the astoundingly amazing new Cape Town Fish Market branch at the Waterfront on Tuesdays. It truly doesn’t get any fresher, so obviously CTFM asked us to create a few...
View ArticleEverybody say “Om”
New year, new you, right? This is the year of living consciously – starting with your thighs. We did some work for Sweat 1000 and found the enlightened way to weight loss. Have a listen.
View ArticleTexting and driving is scarier than drinking and driving
We all know that drinking and driving is seriously dangerous. But did you know that texting and driving is actually more dangerous than driving drunk? The truth is that people who text and drive are...
View ArticleFishing around for a new Prudential ad
Following on from our ‘South Pole’ Prudential ad set in the Antarctic, we have moved to warmer, less frost-bitten climes for our new ad, ‘The Fishermen’. The new ad takes place on an island off...
View ArticleSpekko makes four cups of love
Our latest TVC for Spekko shows how Spekko Rice does more for you. Only with Spekko does one cup of rice make four cups of love.
View ArticlePrudential ‘Fishermen’ music now on iTunes
After being inundated with requests for the music on our Prudential ‘Fishermen’ ad, which was an original composition commissioned exclusively for Prudential, we asked the composers to create a full...
View ArticleHappy Africa Day
The aim of the Republic of Africa is to create an environment for all people on the African continent to interact with one another positively, giving people a platform to celebrate Africa every day....
View ArticleArrive Alive in the spotlight
We recently developed a campaign for Arrive Alive sending a powerful message about the dangers of texting and driving. Posters went up at Police Stations around the country likening people who text...
View ArticleArrive Alive Abbey Road
Pedestrian deaths still account for a large portion of road deaths in South Africa. Pedestrians on zebra crossings should be respected by motorists and speed limits obeyed in urban areas. Sadly this...
View ArticleLowe SA takes center stage at the Apex awards
On Monday night, the Association for Communication (ACA), hosted the annual APEX awards and Lowe and Partners SA emerged as the big winners of the evening. OIL picked up Silver in the SABC sustain...
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